PROJECT:

Simons Design played a key role in the design and delivery of the first high street Ben & Jerry’s Ice Cream Soft Scoop shop in the UK, located in the heart of Peterborough city centre.

Working closely with the client, we developed a bespoke retail fit-out and storefront design that aligned seamlessly with Ben & Jerry’s distinctive branding and vision. Our approach ensured that the space was both inviting and functional, creating an engaging environment for customers to enjoy their favourite ice cream in a vibrant, welcoming setting.

From concept development to technical detailing, our team provided comprehensive architectural support, carefully integrating the brand’s playful aesthetic while meeting all regulatory and operational requirements. The project was successfully completed in 2024 and has since become a popular destination, offering delicious ice cream all year round while enhancing the city’s retail landscape.